Pure
Using only high-quality, non-toxic ingredients, all our products are formulated without parabens, petroleum products, PEG-derivatives, sulphates, silicones or artificial fragrance.
We are committed to making careful choices in formulation – prioritising ingredients that are sustainably sourced.
Powerful
Our products are made with quality ingredients at active levels for high performance results.
Creation is the collaboration between science and nature. From soil to skin we use nutrient rich botanicals that that will enliven your senses with beautiful textures and scents, while working with active, clinically proven ingredients to deliver results.
All our products are made by hand by our pharmacist in the lab in Johannesburg, South Africa.
Community
Beauty is not only self-care, but the care of those around us, and of our environment. We believe in doing good work that matters; supporting local and female-led businesses, committing to respectful trade, and learning and growing in the sustainable use of our environment.
Soil to Skin
We are passionate about showcasing African ingredients and working alongside African farmers, formulating our products with nutrient rich botanicals that will nourish your skin and enliven your senses with beautiful textures and scents.
Unearthing Beauty
We believe in unearthing beauty, however hidden or subtle it might be. We are passionate about the idea that beauty comes from the inside out, and doesn’t deteriorate with age. Beauty is not elusive but inherent and feeling beautiful is about being comfortable and confident in your own skin.
Be the project | Be the possibility
We are committed to designing new ways of being – not just new products.
Your consumer choice is your YES – so think about supporting local and buying clean.
The beauty products we choose to use should be made without ingredients shown as or potentially harmful to human health. Beyond that we should care for our local communities and environment, using sustainable sources wherever possible.
Be the change the world needs – if not us, then who? If not now, then when?